A brand identity and initial core range design for Leeds brewers' Wishbone.
The identity derives from the craft beer created – it's straight-talking but well considered.
The brand mark features a wishbone which forms the base of a hop, with a custom
rounded typeface which harks back to traditional sign-painting. 330ml cans will be sold on-shelf
in leading supermarkets, so they had to be bold and stand-out against competition – pairings
of vibrant colours and a consistent, clean design help to do this. Wishbone are
at the start of their journey and the brand will develop over time – stay tuned.