A brand identity and initial core range design for Leeds brewers' Wishbone. The identity derives from the craft beer created – it's straight-talking but well considered. The brand mark features a wishbone which forms the base of a hop, with a custom rounded typeface which harks back to traditional sign-painting. 330ml cans will be sold on-shelf in leading supermarkets, so they had to be bold and stand-out against competition – pairings of vibrant colours and a consistent, clean design help to do this. Wishbone are at the start of their journey and the brand will develop over time – stay tuned.
© Patrick Holmes 2018